Privacy Policy
se (the website), or otherwise communicate with us regarding the website (together referred to as the services). The use of you/your (and similar) in this privacy policy refers to you as a user of the services, whether you are a customer, a website visitor or another person about whom we have collected data under this privacy policy. We recommend that you read this privacy policy carefully.
Changes to this privacy policy We may update this privacy policy from time to time, for example to reflect new practices or for other operational, legal or regulatory reasons. The revised privacy policy will be published on the website, as indicated by the date stated at "Last updated", and we will take any other measures required by applicable law. How we collect and use personal data In order to provide the services, we collect, and have over the past 12 months collected, your personal data from a variety of sources as described below.
The information we collect and use varies depending on how you interact with us. In addition to the specific purposes set out below, we may use the information we have collected about you to communicate with you, to provide or improve the services, to comply with any applicable legal requirements, to enforce any applicable terms of service, and to protect the services, our rights and the rights of our users and others. What personal data we collect The types of personal data we collect about you depend on how you interact with our website and use our services.
When we use the term personal data, we mean information that identifies you, relates to you, describes you or that can in some way be linked to you. The sections below describe the categories and specific types of personal data we collect. Data we collect directly from you Data that you yourself submit to us via our services may include: Contact details such as name, address, telephone number and email address.
Order information such as name, billing address, delivery address, payment confirmation, email address and telephone number. Account information such as username, password, security questions and other information used to protect your account. Customer support information such as information you choose to share when you communicate with us, for instance when you send a message via the services.
Certain features of the services may require you to provide us directly with certain information about yourself. You may choose not to share such information, but in that case it may become impossible for you to use or access those features. Information we collect about your use We may also automatically collect certain information about your interaction with the services (usage data).
For this purpose we may use cookies, pixels and similar technologies (cookies). Usage data may contain information about how you access and use our website and your account, including information about your device, browser, network connection, IP address and other information about your interaction with the services. Information we receive from third parties We may finally also obtain information about you from third parties, including from suppliers and service providers that may collect information on our behalf, for example: Companies that support our website and our services, for instance Shopify.
Our payment processors, who collect payment information (such as bank account details, credit or debit card details, billing address) in order to process your payment so as to fulfil your orders and deliver the products or services you have requested, in order to perform our contract with you. When you visit our website, open or click on emails that we send you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, SDKs, third-party libraries and cookies. All information we receive from third parties will be handled in accordance with this privacy policy.
See also the section below, Third-party websites and links. How we use your personal data Providing products and services. We use your personal data to provide you with the services in order to perform our contract with you, including to process your payments, fulfil your orders, to send you messages relating to your account, your purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange shipping, to facilitate any returns and exchanges and other features and functions relating to your account.
We may also improve your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In that case, Shopify will process your data in accordance with its privacy policy and consumer protection policy. Marketing and advertising.
We may use your personal data for marketing and advertising purposes, for example to send you marketing, advertisements and promotional communications by email, text message or ordinary mail, and to show you advertisements for products or services. This may include using your personal data to better tailor the services and advertising on our website and other websites. If you reside in the EEA, the legal basis for this processing of personal data is our legitimate interest in selling our products, in accordance with Article 6(1)(f) of the GDPR.
Security and fraud prevention. We use your personal data to identify, investigate or take action regarding any fraudulent, illegal or harmful activity. If you choose to use the services and register an account, you are responsible for keeping your login details secure.
We strongly recommend that you do not share your username, password or other access information with anyone else. If you believe that your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for this processing of personal data is our legitimate interest in keeping our website secure for both you and other customers, in accordance with Article 6(1)(f) of the GDPR.
Communicating with you and improving the service. We use your personal data to offer you customer support and to improve our services. This is a legitimate interest for us so that we can be responsive to you, provide you with effective services and maintain our business relationship with you, in accordance with Article 6(1)(f) of the GDPR.
Cookies Like many others, we use cookies on our website. com/legal/cookies. We use cookies to operate and improve our website and our services (including to save information about your activity and your settings), to perform analytics and gain a better understanding of how users interact with the services (which relates to our legitimate interest in administering, improving and optimising the services).
We may also allow third parties and service providers to use cookies on our website in order to better tailor the services, products and advertising on our website and other websites. Accepting cookies automatically is the default in most browsers, but you can change the settings in your browser yourself so that cookies are removed or rejected. Please note that your experience may be negatively affected if you remove or block cookies, and in addition certain services, such as certain features and general functionality, may stop working in whole or in part.
It may also be the case that blocking cookies does not fully prevent our sharing of information with third parties, such as our advertising partners. Our website also recognises the GPC signal (Global Privacy Control). This means that you can choose for your data not to be used or shared for certain purposes.
If you use GPC to inform us of your wishes, we will interpret the signal as a valid request that you do not wish to share your data or receive targeted advertising in the browser or on the device concerned. If we are able to link the device sending the signal to a Shopify account, your request will also be respected for that account. org/.
We do not accept any other signals from browsers or devices requesting that tracking be stopped beyond GPC. How we disclose personal data Under certain circumstances, we may disclose your personal data to third parties for the purpose of performing a contract, for legitimate purposes and for other reasons covered by this privacy policy. Some examples of such circumstances: Data may be shared with suppliers or other third parties who perform services on our behalf (for example IT management, payment processing, data analysis, customer support, cloud storage, distribution and delivery).
Data may be shared with business and marketing partners in order to deliver services and advertising to you. Our business and marketing partners will use your data in accordance with their own privacy notices. When you yourself request or otherwise consent to us disclosing certain data to third parties, for example to deliver products to you or when you use social media widgets or login-based integrations, we may also share your data.
Data may be shared with our affiliates or within our group of companies as part of our legitimate interests in running a successful business. Data may be shared in connection with a business transaction, such as a merger or bankruptcy, in order to comply with applicable legal obligations (for example in response to injunctions or search warrants), to enforce applicable terms of service and to protect and safeguard the services, our rights and the rights of our users and other persons. Over the past 12 months we have disclosed the following categories of personal data and sensitive personal information about users for the purposes set out above in "How we collect and use your personal data" and "How we disclose personal data": Category Categories of recipients Identifiers such as basic contact details and certain order and account information Categories of personal data listed in the "California Customer Records" statute, such as basic contact details and account information Commercial information such as information about orders, shopping and customer support Internet or other similar network activity, such as usage data Geolocation data, such as locations determined via an IP address or other technical methods Suppliers and third parties who perform services on our behalf (for example internet providers, payment processors, distribution partners, customer support partners and data analytics providers) Business and marketing partners Affiliates We neither use nor disclose sensitive personal data without your consent or in order to draw inferences about you.
With your consent, we share personal data for the purpose of carrying out advertising and marketing activities as described below. We have "sold" and "shared" (as defined under applicable law) personal data during the previous twelve months for the purpose of carrying out advertising and marketing activities as described below. Category of personal data Categories of recipients Identifiers such as name, email address and telephone number Business and marketing partners Commercial information, for example records of purchased products or services Business and marketing partners Usage data Business and marketing partners Third-party websites and links Our website may provide links to websites or other online platforms operated by third parties.
If you follow links to websites that are not owned by our affiliates or controlled by us, you should read their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including whether the information on those websites is accurate, complete and reliable. Information that you yourself provide in wholly or partly publicly accessible places, including information that you share on third-party social networking platforms, may also be seen by others who use the services and/or those who use these third-party platforms, without any restriction on how it may be used by us or third parties.
The mere fact that we include links of this kind does not mean that we endorse the content on such platforms, nor their owners or operations, beyond what is expressly clarified in the services. Information relating to children The services are not intended to be used by children, and we do not knowingly collect personal data about children. If a child for whom you are the guardian has submitted their personal data to us, you can contact us via the contact details below to request that it be deleted.
Up to the date on which this privacy policy took effect, we are not aware that we have "shared" or "sold" (as defined under applicable law) personal data relating to persons under 16 years of age. Security and retention of your data Please note that no security measures are perfect or impossible to circumvent, and that we cannot guarantee that security is perfect. Any information that you send to us may also lack protection during transmission.
We recommend that you do not use insecure methods to send sensitive or confidential information to us. How long we retain your personal data depends on various factors, such as whether we need it to manage your account, provide the services, fulfil legal obligations, resolve disputes or enforce other applicable contracts and policies. Your rights Depending on where you live, you may have some or all of the rights below regarding your personal data.
These rights are not absolute, however, and it is possible that they only apply in certain circumstances, and the law permits us in that case to deny your request. Right of access/knowledge: You may have the right to request access to the personal data we hold about you, including information about how we use and share your information. Right to erasure: You may have the right to request that we delete the personal data we hold.
Right to rectification: You may have the right to request that we correct the personal data we hold if it is inaccurate. Right to portability: You may, in certain circumstances and with certain exceptions, have the right to obtain a copy of the personal data we hold about you and to request that we transfer it to a third party. Right to opt out of sale, sharing or targeted advertising: You may have the right to instruct us not to "sell" or "share" your personal data, or to specify that your personal data may not be used for purposes considered to be "targeted advertising", as defined in applicable privacy laws.
If you visit our website with the GPC signal enabled (depending on where you are located), we will automatically interpret this as a request to deny the "sale" or "sharing" of data for the device and browser you use to visit the website. Restrict processing: You may have the right to request that we no longer process your personal data or that we restrict our processing of it. Withdraw consent: In cases where we rely on consent to process your personal data, you may have the right to withdraw your consent.
Appeal: If we deny your request, you may have the right to appeal our decision. You can do so by responding to our notice of denial. Manage communication settings: We may send you promotional email, and you can choose to no longer receive such email by using the unsubscribe feature included in all our communications to you.
If you choose to no longer receive such email, we may still send you communications that do not contain advertising, for example information about your account or your orders. You can exercise these rights where indicated on our website or by contacting us via the contact details below. Your status with us is not affected by your exercising your rights.
We may need to collect information from you in order to verify your identity, for example your email address or account information, before we provide a well-founded response to your request. Under applicable law, you may appoint a representative who can make requests on your behalf in order to exercise your rights. Before we accept such a request from a representative, that representative must provide evidence that you have authorised them to act on your behalf, and you may also need to personally verify your identity to us.
We will respond to your request within the time specified by applicable law. Complaints If you have a complaint about how we process your personal data, please contact us using the contact details below. If you are not satisfied with how we have handled your complaint, you may, depending on where you live, have the right to appeal our decision by contacting us using the contact details below.
You may also choose to send your complaint to the Swedish Authority for Privacy Protection (IMY). For the EEA, you can find a list of the supervisory authorities responsible for data protection here. International users Please note that we may transfer, store and process your personal data outside the country where you live.
Your personal data is also processed by staff and external service providers (third parties) and partners in these countries. If we transfer your personal data out of Europe, we will rely on recognised transfer mechanisms, such as the European Commission's standard contractual clauses, or equivalent agreements from the relevant competent authority in the United Kingdom (as applicable), unless the data transfer is made to a country that has been assessed to ensure an adequate level of protection. com, or you can contact us at Kullakersvagen 9, 313 93, SE.
With respect to applicable data protection legislation, and unless otherwise expressly stated, we are the data controller for your personal data.









